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Microsoft Ads: Copilot update, new features & how to use them Learn all about the most recent Microsoft Ads updates and new Copilot features. See how to use these upgrades in our Microsoft Ads guides. AI is quickly becoming a standard marketing tool. So companies are quickly introducing and enhancing their ad platform AI features to help advertisers create quality, high-performing campaigns. Microsoft is no different. Copilot for Microsoft Ads is a generative AI chatbot designed to help you design, create, and analyze PPC campaigns. Microsoft claims that Copilot boosts engagement across Microsoft Ads channels, with 69% higher click-through rates and 76% higher conversion rates compared with traditional search. In October 2024, Microsoft launched two useful updates for advertisers within Copilot: Performance snapshot — You can now ask Copilot to produce an overview of your account or a specific campaign, including key insights, trends, and anomalies. Ad diagnostics — Copilot can now check campaign setup and account health, then make suggestions for improvement. But these aren’t the only changes Microsoft is making to help advertisers. Yoann Ferrand, a senior PPC manager and influencer, explored many of the other upgrades for Microsoft Ads tools in his November 2024 PPC newsletter. These include video ad upgrades, connected TV ads, Google Ads import, and Shopping Audience campaign enhancements. In this Microsoft Ads guide, we’ll walk you through each of these recent Microsoft Ads updates, plus discuss how to make use of them with use case examples. Microsoft Copilot enhancements: what they are and how to use them Microsoft has introduced two new features for Copilot in the last few months: performance snapshot and diagnostics. Let’s take a look at each of these features and how you can use them to improve campaign management. 1. Performance snapshot This feature is designed to give you a quick overview of your performance without doing a deep-dive into your data. Here’s what Microsoft have said about this new feature: “Advertisers have shared a clear need for quick updates on how their campaigns and accounts have been performing since a prior point in time – since they last logged in, since last week, etc. With our new performance snapshot feature, an advertiser can use natural language to ask Copilot in the Microsoft Advertising Platform to obtain an account or campaign-specific performance overview with a summary of key insights, trends, and anomalies.” With just a few clicks, Copilot can now generate advertising campaign insights including data fluctuations, performance comparisons, high and low performers, and competitor details. The analysis section gives you an explanation of your performance in plain English, making the data much more accessible. How to use Copilot performance snapshot Here’s a simple step-by-step guide to using Copilot performance snapshot: Select All Campaigns, or use the dropdown to choose a specific campaign to analyze. Click Summarize next to the dropdown menu. Click Summarize my performance from the last 30 days in the Copilot menu. The summary data and graphs will be displayed. Use case: When to use performance snapshot This feature is useful any time you need to access plain-language data from Microsoft Ads. You can also use it for campaign improvement ideas (although make sure to weigh up the benefits of each idea, and be cautious when it comes to adjusting bids and/or budgets). For example, if you need to create a management report for a colleague, you can use this Microsoft Copilot advertising feature to pull a real-time snapshot of your account, including easy-to-understand data analysis. 2. Diagnostics Copilot can now help you troubleshoot problems affecting your campaign performance with upgraded AI-driven diagnostics. Here’s the update from Microsoft: “With this new diagnostics feature, Copilot in the Microsoft Advertising Platform gives users an extra set of eyes to inspect campaign setup, assess account health, diagnose where attention is needed, and propose what to do next, all activated via simple conversational engagement. The diagnostics feature begins piloting this month and is the latest advancement in our commitment to saving advertisers’ time in the campaign management process while giving them peace of mind.” https://www.lunio.ai/blog/microsoft-ads-copilot

It’s 2025, and we’re still dealing with the same old nonsense when it comes to tech promotions, and it’s infuriating! Can someone explain why companies like HP think they can shove a measly "20% Off HP Coupon Code" down our throats while we’re supposed to be grateful for such a “generous” offer? Save up to 60%? Really? What kind of psychological game are they playing with consumers? It’s like they think we’re all just too stupid to realize that the prices are inflated to begin with! Let's break this down. HP is pushing these promo codes for laptops, printers, PCs, and more tech, but what they fail to mention is that the original prices are ludicrous. They lure you in with promises of massive savings, but in reality, you’re still paying a premium for outdated technology! We’re supposed to jump for joy over an extra $100 off? Newsflash: It’s not a deal when the starting point is a financial slap in the face! And what’s the deal with these promo codes that are often riddled with restrictions? They make it nearly impossible to actually cash in on the savings they advertise. “Oh, you want that laptop? Sure, but it’s not eligible for the discount unless you buy a printer too.” Seriously? This isn’t a bargain; it’s a scam! It’s like they think consumers are just going to roll over and accept this blatant manipulation. We deserve transparency and fairness, not these sneaky tactics that play on our desire for good tech at reasonable prices. Let’s not even get started on the customer service aspect. If you dare to use one of these coupon codes and encounter an issue, good luck getting a resolution. You’ll find yourself stuck on hold for ages, only to be transferred to someone in another country who has no clue about the specific promotion you’re trying to redeem. It’s a complete circus, and the joke is on us as the consumers. Who has time for this nonsense when we’re just trying to save a buck on essential tech? We need to wake up and demand better from companies like HP. It’s time to stop accepting these half-hearted attempts at discounts and start holding them accountable. Technology is supposed to make our lives easier, not leave us frustrated and feeling cheated. The next time you see a "20% Off HP Coupon Code," remember: it’s not about the percentage; it’s about the principle. Let’s call out this trend of deceptive marketing and push for real savings that aren’t tied to gimmicks or misleading promotions. We deserve clear, honest pricing and genuine customer service, not this circus act that HP and others have turned into a standard practice. #ConsumerRights #TechDeals #HPPromo #PriceTransparency #StopTheScams

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