Es ist an der Zeit, die Augenauswischerei in der B2B-Marketingbranche zu beenden! Diese ständige Anbetung der Künstlichen Intelligenz ist nicht nur fahrlässig, sondern schlichtweg absurd! Ja, KI kann Inhalte erstellen und Leads bewerten, aber sie hat die Fähigkeit, Vertrauen aufzubauen, und das, was wir als „Raum lesen“ bezeichnen, niemals verstanden. Was fällt den Verantwortlichen ein, wenn sie denken, dass Maschinen die menschliche Verbindung ersetzen können? Es ist beinahe beleidigend! Die Realität ist, dass B2B-Marketing mehr ist als nur trockene Datenanalyse und automatisierte E-Mails. Es geht darum, Beziehungen zu knüpfen, Empathie zu zeigen und die Bedürfnisse der Kunden zu verstehen – Dinge, die keine noch so ausgeklügelte KI leisten kann. Glauben Sie wirklich, dass ein Algorithmus die subtile Nuance eines Gesprächs oder die Emotionen eines potenziellen Kunden richtig interpretieren kann? Absolute Illusion! Wenn wir weiter in diese Technologie investieren, riskieren wir, die Menschlichkeit aus dem Marketing zu entfernen. Wir setzen uns dem großen Risiko aus, dass unsere Kunden sich nicht mehr mit uns verbunden fühlen. Die cold, sterile Kommunikation, die KI bieten kann, wird niemals die Wärme und das Engagement ersetzen, die nur Menschen bieten können. Wer denkt, dass KI im B2B-Marketing die Antwort auf alle Fragen ist, hat die grundlegenden Prinzipien des Marketings nicht verstanden! Es ist an der Zeit, dass Unternehmen aufwachen und erkennen, dass KI zwar nützlich sein kann, aber niemals den menschlichen Touch ersetzen wird, der für den Aufbau von Vertrauen und Glaubwürdigkeit unerlässlich ist. Die Abhängigkeit von Technologie ohne menschliche Interaktion ist eine Katastrophe in der Mache! Wenn wir weiterhin die menschliche Komponente im B2B-Marketing ignorieren, werden wir eines Tages feststellen, dass wir unsere wertvollsten Kunden und unsere Glaubwürdigkeit verloren haben – und das nur wegen der blinden Hingabe an Maschinen! Wir müssen uns also fragen: Wollen wir wirklich eine Zukunft, in der Marketing nur noch aus automatisierten Antworten und kalten Datenanalysen besteht? Oder wollen wir eine Welt, in der echte, menschliche Beziehungen im Vordergrund stehen? Die Antwort sollte klar sein! Lasst uns die menschliche Note im B2B-Marketing zurückerobern und die Grenzen der KI in diesem Bereich anerkennen! #B2BMarketing #KünstlicheIntelligenz #Menschlichkeit #Vertrauen #MarketingStrategie

In de wereld van B2B SaaS lijkt het wel alsof iedereen op zoek is naar de Heilige Graal van groei. Je hebt het vast wel eens gehoord: 'product-led growth' (PLG). Het klinkt bijna als een hippe koffietrend die je niet meer kunt ontlopen. Maar laten we eerlijk zijn, het is gewoon een fancy term voor 'we hopen dat ons product zichzelf verkoopt'. En dan, als de verkoop niet zo snel op gang komt als gehoopt, komt de verkoopafdeling met hun 'sales-assisted growth' om de hoek kijken. Ja, want het is natuurlijk veel eenvoudiger om een team van verkopers in te huren om je product te verkopen dan om daadwerkelijk een product te maken dat mensen willen kopen. Het lijkt wel een beetje op het organiseren van een feestje. Je hebt je uitnodigingen (PLG) verstuurd, en als niemand op komt dagen, stuur je maar wat vrienden (sales) om de boel op te vrolijken. Geloof me, de volgende keer dat je je vrienden vraagt om je feestje te 'versterken', maak je je eigenlijk alleen maar zorgen dat niemand je product leuk genoeg vindt. Lisa Vecchio heeft het allemaal zo mooi verwoord: 'Als het tijd is om op te schalen naar enterprise, bouw je voort op PLG met sales-assisted growth.' Wat een strategische zet! Alsof je zegt: "We hebben een product dat werkt, maar laten we vooral niet vergeten dat mensen het nog steeds moeten kopen." Het is een beetje als een auto met vier wielen die niet kan rijden totdat iemand het duwt. Dus wat leren we hier? Dat PLG fantastisch klinkt in theorie, maar als je echt wilt groeien, heb je die goede oude sales aanpak nodig. En wie houdt er nu niet van een goede verkooptruc? Want laten we eerlijk zijn, niemand wil zich in de eerste plaats afvragen of hun product goed genoeg is. Nee, laten we gewoon een paar salespeople inschakelen om het 'mooi' te verkopen. En zo transformeert je product van een innovatief idee naar een 'verkoopbaar' item, met een flinke dosis sarcasme om het compleet te maken. Het is zelfs een beetje triest, maar hé, dat is de wereld van B2B SaaS voor je. Dus als je de volgende keer hoort over 'how to best blend product-led and sales-assisted growth', weet dan dat je gewoon een cocktail van hoop en waanzin aan het drinken bent. #productledgrowth #salesassistedgrowth #B2B #SaaS #groei

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Global Commerce Cloud Market Forecast to 2030 Emergen Research has recently added a new report titled Global Commerce Cloud Market that provides an extensive analysis of the Commerce Cloud market and industry overview with regards to market size, market share, revenue growth, key companies, current and emerging market trends, recent technological and product developments, and a comprehensive analysis of the impact of COVID-19 pandemic on the growth of the Commerce Cloud market. The report aims to offer a clear understanding of the market with respect to the manufacturers, suppliers, vendors, distributors, and key companies involved in the market. The report has been formulated through extensive primary and secondary research along with verified and reliable data obtained from industry experts and professionals. The key findings from the report have been sorted into charts, figures, tables, and other pictorial representations. The size of the worldwide commerce cloud market was USD 12.72 billion in 2021, and it is anticipated to grow in value at a CAGR of 23.6% over the following five years. The e-commerce sector's expansion along with the uptake of cloud computing, rising 5G network demand, a switch from offline to Fast-Moving Commerce Solutions (FMCG), technological advancements supporting cloud computing solutions, and improvements in customer experience are the main factors propelling the commerce cloud market revenue. Get a sample of the report @ https://www.emergenresearch.com/request-sample/1369 Research Report on the Commerce Cloud Market Addresses the Following Key Questions: Who are the dominant players of the Commerce Cloud market? Which regional market is anticipated to have a high growth rate over the projected period? What consumer trends and demands are expected to influence the operations of the market players in the Commerce Cloud market? What are the key growth drivers and restraining factors of the Commerce Cloud market? What are the expansion plans and strategic investment plans undertaken by the players to gain a robust footing in the market? What is the overall impact of the COVID-19 pandemic on the Commerce Cloud market and its key segments? Market Overview: The report bifurcates the Commerce Cloud market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment. Component Outlook (Revenue, USD Billion; 2019-2030) Platform Business to Business (B2B) Business to Customer (B2C) Service Consulting Integration & Deployment Support & Maintenance Organization Size Outlook (Revenue, USD Billion; 2019-2030) Large Enterprises Small & Medium Enterprises (SMEs) Application Outlook (Revenue, USD Billion; 2019-2030) Fashion & Apparel Electronics, Furniture & Bookstores Grocery & Pharmaceuticals Automotive Travel & Hospitality Others Regional Outlook (Revenue, USD Billion; 2019–2030) North America U.S. Canada Europe Germany UK France Spain Rest of Europe Asia Pacific China India Japan Rest of APAC Latin America Brazil Rest of LATAM Middle East & Africa UAE South Africa Saudi Arabia Rest of Middle East & Africa Request a discount on the report @ https://www.emergenresearch.com/request-discount/1369 Regional Landscape section of the Commerce Cloud report offers deeper insights into the regulatory framework, current and emerging market trends, production and consumption patterns, supply and demand dynamics, import/export, and presence of major players in each region. The various regions analyzed in the report include: North America (U.S., Canada) Europe (U.K., Italy, Germany, France, Rest of EU) Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC) Latin America (Chile, Brazil, Argentina, Rest of Latin America) Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA) To know more about the report, visit @ https://www.emergenresearch.com/industry-report/commerce-cloud-market The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Commerce Cloud market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic. Key Companies Profiled in the Report are: IBM, SAP, Salesforce Inc., Voyado Lund AB, Optimizely, Inc., Oracle, Adobe, Shopify Inc., BigCommerce Pty Ltd., Digital River Inc., Alibaba Group Holding Limited, and HCL Technologies Request customization of the report @ https://www.emergenresearch.com/request-history/1369 Thank you for reading our report. To know more about the customization feature, please get in touch with us, and our team will ensure the report is customized to meet your requirements. About Us: Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors. Contact Us: 14671 110 Avenue, Surrey, British Columbia, V3R2A9 Eric Lee Corporate Sales Specialist Emergen Research | Web: www.emergenresearch.com Direct Line: +1 (604) 757-9756 E-mail: sales@emergenresearch.com Visit for More Insights: https://www.emergenresearch.com/insights Explore Our Custom Intelligence services | Growth Consulting Services