Google Ads AI Max explained: Key insights for marketers

Google’s AI Max for Search Campaigns is generating a wave of buzz across the PPC community. But between speculation, outdated ‘Search Max’ beta information, and a growing sense that “keywords are dead,” it’s easy to get lost.

Here’s everything you actually need to know about AI Max, straight from insights shared by Jyll Saskin Gales - former Googler, PPC consultant, and author of Inside Google Ads - to help you navigate this pivotal moment in search advertising.

Watch the full extended session with Jyll below - or keep reading for the written takeaways: