AI Max in Google Ads: Key things you need to know (w/ Jyll Saskin...

2025-07-08 15:31:14 -

Google Ads AI Max explained: Key insights for marketers

Google’s AI Max for Search Campaigns is generating a wave of buzz across the PPC community. But between speculation, outdated ‘Search Max’ beta information, and a growing sense that “keywords are dead,” it’s easy to get lost.

Here’s everything you actually need to know about AI Max, straight from insights shared by Jyll Saskin Gales - former Googler, PPC consultant, and author of Inside Google Ads - to help you navigate this pivotal moment in search advertising.

Watch the full extended session with Jyll below - or keep reading for the written takeaways:

Google Ads AI Max explained: Key insights for marketers Google’s AI Max for Search Campaigns is generating a wave of buzz across the PPC community. But between speculation, outdated ‘Search Max’ beta information, and a growing sense that “keywords are dead,” it’s easy to get lost. Here’s everything you actually need to know about AI Max, straight from insights shared by Jyll Saskin Gales - former Googler, PPC consultant, and author of Inside Google Ads - to help you navigate this pivotal moment in search advertising. Watch the full extended session with Jyll below - or keep reading for the written takeaways:

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