## Introduction

The home improvement industry is experiencing a transformative shift in consumer engagement and project execution. Traditionally, homeowners relied on in-store discovery, circulars, and contractor recommendations to guide their renovation journeys. However, the digital landscape has revolutionized this process, making it crucial for home improvement retailers to adapt their marketing strategies. Enter influencer marketing: a dynamic approach that emphasizes a project-based mode...

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## Introduction

In the rapidly evolving landscape of retail, home improvement retailers face unique challenges when it comes to digital marketing. Unlike traditional e-commerce models, home improvement businesses rely on a hybrid approach that encompasses project-based buying, localized inventory, and a distinct focus on seasonal demand cycles. As we progress into 2026, it is essential for these retailers to adapt their marketing strategies to not only attract customers but also to engage...