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2026-02-05 02:05:32 -

## Introduction

The media landscape is evolving at an unprecedented pace, largely driven by advancements in technology. At the 2025 Digiday Programmatic Marketing Summit, industry leaders gathered to discuss the transformative impact of artificial intelligence (AI) on programmatic marketing. While AI's capabilities are rapidly advancing, the consensus among experts was clear: technology is not yet ready to take the reins entirely. Instead, the future of media is set to be shaped by collaborati...

## Introduction The media landscape is evolving at an unprecedented pace, largely driven by advancements in technology. At the 2025 Digiday Programmatic Marketing Summit, industry leaders gathered to discuss the transformative impact of artificial intelligence (AI) on programmatic marketing. While AI's capabilities are rapidly advancing, the consensus among experts was clear: technology is not yet ready to take the reins entirely. Instead, the future of media is set to be shaped by collaborati...

Navigating the Future of Media: Insights from the 2025 Digiday Programmatic Marketing Summit

## Introduction The media landscape is evolving at an unprecedented pace, largely driven by advancements in technology. At the 2025 Digiday Programmatic Marketing Summit, industry leaders gathered to discuss the transformative impact of artificial intelligence (AI) on programmatic marketing. While AI's capabilities are rapidly advancing, the consensus among experts was clear: technology is...

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