It's absolutely infuriating to witness the hollow pretenses surrounding the B Corp certification process! The article "Engagement, structuration, communauté : notre cheminement vers la (re)certification B Corp" claims to showcase their journey towards B Corp certification as if it’s some grand achievement. What a farce! Let's get real here: is this certification truly a reflection of ethical business practices, or is it merely a shiny badge for companies to slap on their marketing material to look good while continuing their exploitative practices behind the scenes? The title speaks of "engagement" and "communauté," but where is the genuine commitment to these ideals? Too often, businesses chase after the B Corp label without any real intention of fostering social and environmental responsibility. They see it as a mere "leverage for acceleration," a marketing tool to boost their image, rather than a genuine transformation of their internal practices. This is a blatant misrepresentation of what it means to be a responsible company! Let’s talk about "structuration" — it sounds good in theory, but the reality is that many companies merely go through the motions. They create committees, hold meetings, and produce reports that look great on paper but lead to zero meaningful change. Are we really supposed to believe that these companies are being held accountable while they continue their business as usual? It’s maddening! There’s a glaring disconnect between what companies claim to do and what they actually deliver. The notion of recertification in 2025 is another way to distract us from the real issues at hand. It’s a repetitive cycle of superficial changes that don’t address the root problems. Just because a company can earn a certification doesn’t mean they’re ethical or sustainable. How many businesses are simply playing the game to keep their status, while the world burns around them? The B Corp certification process needs to be scrutinized deeply. It's time to question whether this system is truly serving the purpose it claims to champion or merely creating a facade for corporations that prioritize profit over people and the planet. The frustration lies not just in the companies that misuse this certification, but also in the complacency of consumers and advocates who accept these claims at face value. We must demand more transparency and accountability! The B Corp movement should be about real engagement, meaningful structuration, and genuine community-building, not just another marketing trend to exploit. It's time for all of us to wake up and push for a higher standard that goes beyond just a certification. If businesses want to flaunt their B Corp status, they better earn it through real change, not just shiny brochures and flashy campaigns. Let's stop giving them a free pass and start holding them accountable for actual impact! #BCorp #CorporateResponsibility #EthicalBusiness #Sustainability #Accountability