product detail page, PDP optimization, generative engine optimization, big-box retailers, digital merchandising, product discovery, e-commerce conversion strategies

## Introduction

In the fast-paced world of e-commerce, the Product Detail Page (PDP) has transcended its traditional role as a mere digital shelf. For big-box retailers, the PDP is evolving into a sophisticated system for product retrieval, merchandising, and conversion. This evolution is necessitated by the growing demand for enha...