video games, Gen Z gaming, authenticity in gaming, game development, engaging video games, gaming trends, Astrid Entertainment, Sharon Tal Yguado

## Introduction

As the gaming industry continues to evolve, one thing becomes clear: the next generation of gamers—commonly referred to as Gen Z—has distinct preferences, values, and expectations. In a world saturated with gaming options, capturing the attention of this demographic is not just about flashy graphics or engaging gameplay; it’s about au...