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Volvo, a name synonymous with safety and innovation in the automotive industry, recently introduced a new typeface, Volvo Centum, crafted by the renowned design agency Dalton Maag. This bespoke typography is more than just a stylistic choice; it encapsulates the very essence of Volvo's commitment to safety while adapting to the modern digital landscape. In this article, we will explore the design philosophy behind Volvo Centum, its implications for the brand's image, and how it integrates into t...
Volvo, a name synonymous with safety and innovation in the automotive industry, recently introduced a new typeface, Volvo Centum, crafted by the renowned design agency Dalton Maag. This bespoke typography is more than just a stylistic choice; it encapsulates the very essence of Volvo's commitment to safety while adapting to the modern digital landscape. In this article, we will explore the design philosophy behind Volvo Centum, its implications for the brand's image, and how it integrates into t...
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