The HBO Max rebrand just keeps getting messier

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2025-07-13 08:20:11 -

The HBO Max rebrand just keeps getting messier (Image credit: Warner Bros. Discovery / Future) Poor old HBO Max. The streaming service has faced ridicule in recent months over its (lack of) rebrand strategy, which as seen the name change from HBO Max, to Max, to—checks notes—HBO Max. But just when the embarrassment of reverting back to its old name was beginning to subside, it...

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