Jaén, tourism, FITUR, cultural branding, municipal development, travel marketing, Spain tourism, branding strategy, city promotion, cultural heritage ## Introduction In the dynamic world of tourism, branding plays a pivotal role in attracting visitors and showcasing a destination’s unique offerings. Unfortunately, Jaén, a city known for its rich history and cultural heritage, faced a setback...

creatives, AI skills, job security, adapting to AI, future of work, digital skills, creative professionals, career development, technology in creativity ## Introduction As artificial intelligence (AI) continues to evolve and integrate into various sectors, the creative industry is not exempt from its transformative effects. The rise of AI tools and technologies has prompted a significant...