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2026-02-06 11:05:22 -

Blizzard Entertainment, Overwatch, GenAI, game development, handcrafted universe, Aaron Keller, video games, creative process, game design, technology in gaming

## Introduction

In the ever-evolving landscape of video game development, the debate surrounding artificial intelligence and generative AI (GenAI) has become increasingly prominent. Companies are exploring how technology can enhance creative processes, yet not everyone agrees on the role AI should play in shaping beloved gaming franchi...

Blizzard Entertainment, Overwatch, GenAI, game development, handcrafted universe, Aaron Keller, video games, creative process, game design, technology in gaming ## Introduction In the ever-evolving landscape of video game development, the debate surrounding artificial intelligence and generative AI (GenAI) has become increasingly prominent. Companies are exploring how technology can enhance creative processes, yet not everyone agrees on the role AI should play in shaping beloved gaming franchi...

Blizzard Is Open To GenAI But The Overwatch Devs Don’t Want It: ‘We Want This To Feel Like A Handcrafted Universe’

Blizzard Entertainment, Overwatch, GenAI, game development, handcrafted universe, Aaron Keller, video games, creative process, game design, technology in gaming ## Introduction In the ever-evolving landscape of video game development, the debate surrounding artificial intelligence and generative AI (GenAI) has become increasingly prominent. Companies are exploring how technology can enhance...

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